
Why Registered Trademarks Matter on Amazon
August, 27th, 2019
Categories: Articles, Blog Tags: branding, trademark, whipgroup
By Robert D. Keeler Earlier this year, Amazon surpassed Walmart as the world’s largest retailer. Twenty-two years ago, Jeff Bezos attributed Amazon’s upcoming success to its strong branding: “There’s nothing about our model that can’t [Read More…]