branding

December, 21st, 2018

Categories: Articles, Blog Tags: anticounterfeiting, branding, startup, testimony, trademark, TTAB, USPTO, whipgroup

By Walter B. Welsh In today’s internet-based economy, achieving and maintaining brand exclusivity is critical to driving customer traffic to your business. A recent analysis of consumer products sold through e-commerce sites shows 75% of [Read More…]

December, 5th, 2018

Categories: Articles, Blog Tags: 101, anticounterfeiting, branding, litigation, startup, trademark, whipgroup

By Christina L. Winsor We’re entering into the season of hope and forgiveness.  But is that the reason Apple and Amazon have decided to put their years of feuding aside and come together… just in [Read More…]

November, 27th, 2018

Categories: Articles, Blog Tags: 101, branding, computer, litigation, patent, software, startup, USPTO, whipgroup

By Andrew P. Siuta   Consumers are estimated to spend over $135 billion dollars on video games in 2018.  Over half of this 12-figure industry is expected to be spent on mobile gaming.  This is [Read More…]

October, 16th, 2018

Categories: Articles, Blog Tags: branding, trademark, USPTO, whipgroup

By Lauren C. Matturri When Dunkin Donuts announced in September that it would be dropping the “Donuts” from its name, there was a lot of buzz about this new change.  This buzz mostly addressed the [Read More…]

August, 14th, 2018

Categories: Articles, Blog Tags: 101, branding, litigation, trademark, whipgroup

By Christina L. Winsor Since the announcement that the UK was leaving the EU, there has been big questions as whether trademark owners holding registrations in the EU would still be protected in the UK [Read More…]

April, 24th, 2018

Categories: Blog, Events Tags: branding, trademark, whipgroup

On April 14, Walter Welsh of WHIPgroup was part of panel that presented on Protecting and Enforcing Your Brand Against Infringers and Competitors at the American Bar Association’s Business Law Section Spring Meeting in Orlando. This presentation provided [Read More…]

April, 17th, 2018

Categories: Articles, Blog, News Tags: branding, litigation, trademark

By Natasha Rodriguez Trademarks can be the cheesy glue that connects a business with its brand in a consumer’s mind. A trademark is a source identifier that can include “any word, name, symbol, or device, or [Read More…]

March, 23rd, 2018

Categories: Blog, Events Tags: branding, startup, trademark, whipgroup

Thanks to all those able to join us for the March 20 Meetup, and a special thanks to Wes Whitmyer for presenting! Wes led a very informative discussion on branding in the internet age, and [Read More…]

March, 6th, 2018

Categories: Articles, Blog Tags: branding, computer, software, startup

By Robert D. Keeler The next time you turn on the TV to watch the Olympics, you may see athletes with keyboards and mice instead of javelins or shot put balls. The International Olympic Committee recently [Read More…]