Amazon has announced an intention to offer brand registry in North America to combat the high volume of sellers of counterfeit goods on its marketplace platform. Under the proposed program, brand owners may register their intellectual property rights with Amazon, thereby enabling the brand owner, shoppers, and Amazon to flag infringing items and have them quickly removed. Amazon has also hinted at future plans to allow brand owners to label packages with codes that purchasers could then cross-reference when receiving their shipment in order to ensure authenticity.
WHIPgroup will continue to monitor programs such as these when they come to the market in the hope they will become effective tools for brand owners in the fight against counterfeit goods.
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